NEWS RELEASE FOR IMMEDIATE RELEASE
HUNGRY SULTAN HUMMUS IS SETTING THE TREND FOR HEALTHY SNACKS ON-THE-GO The #1 Mediterranean Gourmet Foods Brand in the Middle East and Africa is now available in the US!
(Lake Forest, CA) Retailers, it is time to junk the junk food! Today's consumers are refusing to nosh on the high-calorie, nutrient-empty products saturating supermarket and convenience store snack food aisles, opting instead for healthy mini-meals like Hungry Sultan Hummus Snack Packs from California Garden. The snack food aisle is a daily destination for up to nine out of ten Americans, and they are spending $45 billion and counting every year. But don't let the numbers fool you. Consumers are eating chips, cookies, and other "unhealthy" snacks much less frequently; instead they are boosting their intake of healthier items, and the snacking population is declining in the face of these new trends, down an unprecedented one-third in recent years. [1] What does this mean for the supermarkets and convenience stores throughout the United States? The onus is on the retailers to stock products that reflect the shifting long-term health trends of their consumers. According to The International Dairy, Deli, and Bakery Association's State of the Industry Report for 2005, Today's health-conscious Americans are moreinterested than ever in "new and different foods", [2] and they are looking to retailers to provide them with good-for-you choices in grab-and-go packaging that compliment their "several-small-meals lifestyle." [3] The win-win solution for retailers and consumers alike is the mightiest of mini-meals from California Garden, the "Hungry Sultan Healthy Lunch To Go! All Natural Hummus with Carr's Table Water Crackers Snack Meal." The shelf-stable, single-serving cans seal in freshness, ensuring that hummus is no longer a stand-alone snack relegated to the refrigerated section. Retailers will also benefit from the pleasing package, replete with crackers, that is sure to catch the eye of choosy snackers looking for the ideal healthy and convenient snack. Hungry Sultan Healthy Lunch To Go! All Natural Hummus with Carr's Table Water Crackers Snack Meals:
The founder of California Garden, Fouad El-Abd, graduated with a Food Science degree from Cal Poly State University and an MBA from Santa Clara University prior to opening up his first canned good production plant. Some 30 years later, California Garden, currently the #1 Mediterranean Foods Brand in both the Middle East and Africa is packed in over twenty countries and offers over 250 items.
California Garden is located at 14 Rancho Circle, Lake Forest CA 92630. You may reach California Garden by phone at 1 (949) 215-0000 or by fax at 1 (949) 215-0965. Please visit them on the web at www.hungrysultan.com for product information. You may also contact Cristina Romeo at Christie Communications, Inc., 1165 Coast Village Road, Suite M, Santa Barbara CA 93108. Phone: 1 (805) 565-4122. Fax: 1 (805) 565-4129. Email: cromeo@christiecomm.com.
[1]
Moran, M (December 1, 2005). The New Snack Is Healthy. Retrieved on 9-Jan-2006 from the Gourmet Retailer website on the World Wide Web:
[2]
Mellgren, J (January 1, 2006). Evolving Food Trends. Retrieved on 9-Jan-2006 from the Gourmet Retailer website on the World Wide Web: [3] Moran, M. The New Snack Is Healthy. |
